Anali is a senior art director based in Toronto with experience in fashion, beauty and lifestyle brands.
Anali is a senior art director based in Toronto with experience in fashion, beauty and lifestyle brands.
Role: Creative Direction, Art Direction, Photography, Pre Production, Post Production, Graphic Design, Content Production
Collaborators: Natasha V, Josephine Le, Lisa Thomlinson, Holly D’Cunha
Agency: Métier Creative
For the launch of this concept, we transformed the brand’s social presence into a comprehensive destination for meaningful infotainment about Augustinus Bader’s Blue Sky Skincare revolution, and repositioned the Professor as a beauty disruptor, visionary and humanitarian.
To bring this vision to life, I led the art direction by translating complex scientific innovation into elevated, aspirational visuals that resonate with a luxury audience. Through refined storytelling, modern graphic elements, and compelling motion content, I balanced the brand’s clinical credibility with an artistic sensibility that felt both progressive and timeless. My art direction unified sleek product imagery, dynamic educational graphics, and immersive social narratives to position Augustinus Bader as not just a skincare line, but a scientific movement — reinforcing trust, inspiring curiosity, and capturing the spirit of true beauty innovation.