Anali is a senior art director based in Toronto with experience in fashion, beauty and lifestyle brands.
Anali is a senior art director based in Toronto with experience in fashion, beauty and lifestyle brands.
Role: Photography, Creative Direction, Art Direction, Pre Production, Post Production, Styling, Location Scouting
Collaborators: Rachel Llanera, Laura Payne Smith, Lyndsey Richer, Casey Wang
I led the creative and art direction to bring this playful, summer-inspired partnership to life in a way that felt true to both iconic brands. Working closely with Mattel, I crafted moodboards that aligned with Barbie’s vibrant world and secured approvals for every visual detail, from color palettes to styling and set design.
To capture the spirit of carefree summer fun, we flew to Los Angeles for the launch shoot, using sun-soaked backdrops and playful setups that celebrated the joy of dressing up our pets in Barbie-inspired looks. As the photographer, I balanced nostalgia and modernity, infusing every image with an effortless, feel-good energy that made the collaboration instantly recognizable, shareable, and fun – just like the Barbie brand itself.