Anali Wong

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Anali is a senior art director based in Toronto with experience in fashion, beauty and lifestyle brands.

JIUDI

Role: Photographer
Collaborators: Anne Kwon, Stephanie George, Angie Jayasinghe, Rue Yi, Tiana Smith, Josephine Le
JIUDI i is a beauty brand that specializes in semi‑permanent, semi-neon and pastel hair colors under its signature “JIUDIWorld” aesthetic. It’s an online community that supports expression and celebrates the underrepresented and the visionaries of the fringe – made for those who move between their reality and simulation. 

For JIUDI’s debut Soft Series, I led the photography to reflect the brand’s unconventional expression and dreamy semi-permanent colors. With an instinct for the beautiful and the bizarre, I created visuals that balanced softness with surreal moments – playful crops, unexpected angles, and rich textures that mirrored JIUDI’s pastel palette and indie ethos. The campaign imagery helped establish the brand’s visual identity as distinct and beautifully experimental, setting the tone for its community-driven, expressive world.

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