Anali is a senior art director based in Toronto with experience in fashion, beauty and lifestyle brands.
Anali is a senior art director based in Toronto with experience in fashion, beauty and lifestyle brands.
Role: Art Direction, Visual Identity, Branding, Graphic Design, Photography, Packaging Design
Collaborators: Anne Kwon, Josephine Le
Agency: Métier Creative
OOO embodies a maximalist lifestyle with minimal effort. It’s mission is to redefine the uniform and reinforce comfort as the ultimate luxury. Think “The New Sweatpants.”
For this launch, I led the visual identity and art direction by leaning into the nostalgic charm of retro office culture and subverting it with modern irreverence. From color palettes inspired by outdated fax paper and sticky notes to playful typography echoing vintage word processors, every design choice reinforced the idea of escaping the mundane through comfort and style. My art direction balanced irony and aspiration, unifying product, photography, and storytelling into a brand world that feels familiar yet fresh — a reminder that sometimes the best way to break the rules is to make your own uniform.